Boutique holiday let management for owners who want more.
Owner-led. Hands-on. Obsessed with performance.
For holiday-let owners across Whitby, North Yorkshire and Northumberland who want stronger revenue, exceptional guest care and a manager who is directly accountable for their property.
Joey's Cottage, Alnwick
CASE STUDY · ALNWICK
From zero bookings to one of our strongest-performing cottages
When Joey’s Cottage came to Glasswing, it had not received a booking for more than three months under its previous manager. Its visibility had dropped, guest feedback needed attention and the owners needed a management partner they could trust.
What we changed
• Refreshed the listing and guest-facing content to better reflect the cottage’s character and appeal
• Applied active revenue management, with regular review of pricing, availability, minimum stays and booking opportunities
• Reset housekeeping, maintenance coordination and guest communication standards
• Managed the property closely across its booking channels, with clear calendar control and direct owner accountability
The result
In its first two months with Glasswing, Joey’s Cottage earned more than it had in the previous seven months combined.
Today, it is one of the stronger-performing properties in our portfolio with clearer reporting, better guest experience and direct accountability for the owners.
Wondering whether your current manager is giving your property enough attention?
Explore why owners choose boutique management →
Holiday let management that puts you first
"An amazing boutique management company that truly cares. Nikki is great, she does what she says she will do and has delivered an excellent service. I highly recommend Nikki to any other holiday let owners looking for a company that cares to look after their property."
"I can't recommend Nikki & Glasswing Stays enough. It's a refreshing change from the previous management approach, and I'm often pleasantly surprised by my end of month statement. A big thank you to Nikki & the team for going the extra mile to make this property a success."
Glasswing Stays
Holiday let management that puts you first.
Tired of feeling like just another number?
Big agents see your place as just another listing, not something to look after properly. Guests end up waiting, reviews dip, and you’re left putting in more effort for less reward.
We think owning a holiday let should feel rewarding, not like taking on a second job managing a management company.
What We Do
Online Management
Guest Check-In
Maintenance & Cleaning
Guest Vetting
We create and manage your property listing from start to finish. From beautifully written descriptions to smart pricing that adapts to demand, we make sure your home shines online and achieves the best possible occupancy and return.
Every guest is welcomed with care. We handle smooth, stress-free check-ins and provide all the details they need for a memorable stay — so they feel looked after from the moment they arrive.
Your property is cared for as if it were our own. From regular cleaning with premium linens to prompt maintenance checks, we make sure everything is spotless, safe, and ready to delight your guests.
We carefully vet each booking to protect your property and your peace of mind. Only trusted guests who meet our standards are welcomed into your home.
Transparency
Communication
Pricing
Why choose us?
We’re here when you need us. Both you and your guests have direct access to our team, with every query handled quickly, professionally, and with a personal touch.
Stay in the loop without lifting a finger. You’ll have access to your booking calendar and monthly statements, with clear breakdowns of income and costs - no surprises, just honesty.
Our management fee is a simple 15% of your rental income. For that, you get complete peace of mind, premium guest experiences, and maximised returns without lifting a finger.
We’re a boutique, owner-led agency built on care and local expertise. Unlike the big players, we take on only a select number of properties - so you get personal attention, better service, and a stronger foundation for long-term success.
Holiday let management, made personal.
At Glasswing Stays, we believe that beautiful spaces deserve equally thoughtful care. We’re a boutique holiday let management agency serving Yorkshire and Northumberland, built on a simple promise: exceptional guest experiences and hands-off, profitable ownership for you.
From one coastal home to a boutique portfolio.
Glasswing Stays was started by me, Nikki, a property investor who understands what owners really want: good returns without losing sleep, and management that feels fair and easy. It all kicked off with my own family’s coastal home. I focused on the details, the little extras, and making sure every guest had a smooth stay. Word got around, and soon other owners were asking if I could do the same for their places.
What began with one house has grown into a small, carefully chosen collection of cottages and apartments across Yorkshire and Northumberland all managed with the same passion and personal touch.
Our Philosophy
We’re not trying to be the biggest. We’re here to be the best for the right owners - people who cherish their properties and expect high standards of service.
With Glasswing Stays, you get:
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Clear, regular communication
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Meticulous presentation and housekeeping
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Personal attention to detail
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Respect for your property
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Ongoing optimisation and results
With us, you’re never just another number. You get a management partner who’s close to the business, close to the area, and close to you. We treat your property as if it were our own - combining local expertise, proven systems, and genuine care.
We'd love to show you how your property could thrive with us
From Owner to Owner: Nikki's Story
I set up Glasswing Stays because I believe beautiful homes deserve to be looked after properly.
As an investor myself, I know the juggle, you want solid returns, but without losing the character or soul of your property. That’s how it started for me, managing my own family’s coastal home. I paid attention to the little things, and soon enough other owners were asking if I could bring the same level of care to theirs and with a background in Sales Management, we fully understand the level of drive it takes to push your property to become an SA success.
Glasswing is still purposely small and boutique. Every property gets my personal attention, from how it’s styled and presented to how every guest is welcomed. I work with trusted local teams to keep everything spot on, and I stay closely involved with owners so they always feel supported.
For me, it’s not about being the biggest agency out there. It’s about being the right partner for owners who want their places treated with the same respect as if they were my own.
Here's how it works...
Taking the stress out of holiday let ownership is simple. Our process is designed to be effortless for you, while ensuring every detail is handled with care.
1. Book a Free Consultation
We’ll take the time to understand your property and your goals. Whether it’s maximising revenue, protecting your time, or creating memorable guest experiences, this is where we shape a plan that’s right for you.
2. We Set Everything Up
From smart pricing and multi-platform listings to housekeeping and guest communications, we handle every detail. Your property is prepared to 5-star standards, and every guest is welcomed with warmth and professionalism.
3. Relax & Earn
With everything running seamlessly in the background, you can step back with confidence. Enjoy premium returns, transparent monthly reporting, and the peace of mind that your property is in expert hands.
Our Collection
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Find out what your holiday let could really achieve
Whether your property is already live, underperforming with another manager, or still being planned, our Free Management Review gives you a clear, honest view of its potential.
We will look at the property, location, target guest, current setup and market opportunity, then give you straightforward advice on how Glasswing could help improve performance, protect your time and create a better guest experience.
Your review includes:
• An initial view of likely nightly-rate and revenue potential
• Feedback on positioning, guest appeal and booking opportunity
• A review of pricing or listing approach where the property is already live
• An honest assessment of whether Glasswing is the right fit
There is no obligation and no hard sell. If we believe your property has potential and we are the right partner, we will explain exactly what the next steps would look like.
Fill in the form below and Nikki will be in touch personally.
We’re a boutique, owner-led agency, which means you will deal directly with Nikki, not a faceless call centre. Expect a quick, friendly response and honest advice about whether we are the right fit for your property.